82% of Indonesian Sellers Prefer Shopee Live Streaming

Jayson17 Jun 2024 09:42Copy link & title
According to the survey, IPSOS's "2023 Sellers' E-commerce Live Streaming Trends" survey shows that in terms of market share, Shopee Live is the sales choice of 82% of Indonesian local brands and SMEs, far exceeding its competitor TikTok Live (18%).



The survey pointed out that among the most commonly used live streaming functions by Indonesian local brands and SMEs, Shopee Live (72%) ranked first, far exceeding TikTok Live (26%).



At the same time, Shopee Live is also the leader of the live streaming function that 77% of Indonesian local brands and SMEs are most familiar with, far exceeding TikTok Live (19%)
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