Rising Consumer Enthusiasm Boosts 11.11 Promotion Sales of Lazada and Shopee
Jayson 13 Nov 2023 09:02
The unstable economic situation does not seem to have dampened the enthusiasm of Southeast Asian consumers to rush to buy during 11.11. Some e-commerce platforms even saw sales surge by 63 times the normal level in the first hour after launching promotions.
According to media reports, e-commerce platform Zalora is running a promotion from November 8 to 13, including offering discounts of up to 90% on certain products, and some products are also enjoying an additional 45% discount. Shopee users can enjoy the "lowest price of the year" on this day and get up to 350 RMB in cash back.
In response to media inquiries, Shopee Singapore Marketing Director Wu Qingrong revealed that the sales volume during the first two hours of this year's 11.11 live broadcast was 11 times that of last year; the sales volume in the first two hours was 22 times that of usual days. Sales volume of travel products increased by 40% year-on-year, and electronic SIM cards increased by 2.5 times.
Sales volume of travel products increased by 40% year-on-year, and electronic SIM cards increased by 2.5 times.
A Lazada spokesperson revealed that in the first hour of Double Eleven, sales in Southeast Asia were 63 times higher than usual. In the first 11 minutes of the promotion, most users snapped up cosmetics and skin care products.
The spokesman also said that due to the upcoming 1% consumption tax increase next year and the increasing stress in overall life, it is expected that more users will purchase daily necessities. In addition, now that we have entered the year-end holiday, many people will travel abroad, so travel supplies are also selling well.
According to media reports, e-commerce platform Zalora is running a promotion from November 8 to 13, including offering discounts of up to 90% on certain products, and some products are also enjoying an additional 45% discount. Shopee users can enjoy the "lowest price of the year" on this day and get up to 350 RMB in cash back.
In response to media inquiries, Shopee Singapore Marketing Director Wu Qingrong revealed that the sales volume during the first two hours of this year's 11.11 live broadcast was 11 times that of last year; the sales volume in the first two hours was 22 times that of usual days. Sales volume of travel products increased by 40% year-on-year, and electronic SIM cards increased by 2.5 times.
Sales volume of travel products increased by 40% year-on-year, and electronic SIM cards increased by 2.5 times.
A Lazada spokesperson revealed that in the first hour of Double Eleven, sales in Southeast Asia were 63 times higher than usual. In the first 11 minutes of the promotion, most users snapped up cosmetics and skin care products.
The spokesman also said that due to the upcoming 1% consumption tax increase next year and the increasing stress in overall life, it is expected that more users will purchase daily necessities. In addition, now that we have entered the year-end holiday, many people will travel abroad, so travel supplies are also selling well.
