To be whitelisted, the items must reportedly be worth under $100 and not compete directly with products from local small businesses. "We can't reveal what items are there yet. We are still uncertain for the number of items, but it will not be many." He also revealed that what is certain at present is that this "white list" is still in the drafting process and will be announced this month.
In terms of details, Rifan Ardianto said that it is necessary to ensure that the licensed products on the list are goods that cannot be produced by Indonesian companies and cannot have an impact on Indonesian small and medium-sized enterprises.
Prior to this, the Indonesian Ministry of Trade had stated that it was working hard to regulate the e-commerce market and stipulated that only promotions can be carried out on social media, and no direct transactions can be conducted.
IT In late September, Indonesian Trade Minister Zulkifli Hasan said: “Social media and e-commerce must be separated so that the algorithms are not completely controlled and personal data can be prevented from being commercially exploited.
Indonesia's approach will affect TikTok's goal of developing e-commerce in the country. According to data from research company DataReportal, Indonesia is TikTok’s second-largest market with 113 million users, second only to the U.S. market with 116.5 million users.
