Specifically, sales will reach VND233.2 trillion (approximately $9.5 billion) in 2023, with 2.2 billion products sold.
However, last year, the number of sellers on e-commerce platforms continued to decline compared with 2022.
Data shows that by 2023, more than 105,000 sellers on the Shopee, Lazada, Tiki, and Sendo platforms will choose to close due to increasingly fierce competition.
At the same time, more than 95,000 new sellers appeared on the TikTok Shop platform, rebalancing the market for online retail platforms in 2023.
Metric predicts that e-commerce platform sales will continue to grow significantly at a rate of 35% by 2024, reaching approximately VND310 trillion.
