Shopee Becomes the Most Popular E-commerce Platform During Ramadan 2024

Jayson11 Apr 2024 08:42Copy link & title
According to news on April 3, a survey by market research agency YouGov found that nearly nine out of ten (89%) Indonesian consumers plan to choose Shopee for shopping during Ramadan, far ahead of Goto's Tokopedia (51%) and ByteDance's TikTok Shop (41%) and Lazada (34%).



It is reported that Shopee is the most popular online shopping channel during Ramadan, with 92% popularity among women and 85% popularity among men;



Similarly, TikTok Shop is also very popular among women, with 49% popularity among women and 33% popularity among men. This e-commerce platform is the most popular Ramadan online shopping channel for women;



Tokopedia is the second most popular Ramadan online shopping channel for men, with 59% of men and 42% of women.



After a generation of efforts, Shopee is undoubtedly the most popular e-commerce platform for Ramadan shopping in 2024. Tokopedia is the next most popular website among Millennials and Generation X, ahead of TikTok Shop. The opposite is true for Generation Z.
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