With the rapid development of social commerce, live broadcast, and AI/VR technology, the problem of counterfeit product identification has become prominent. In response to this, the e-commerce platform Shopee has launched a reporting function. Users can submit relevant reports through the APP, and the official review department will verify and handle the complaint content.
At the same time, Lazada attaches great importance to intellectual property protection, provides relevant policy training to sellers, adopts floor management technology, and has signed memorandums of understanding with intellectual property agencies in many countries (such as Thailand, the Philippines, the Korean Intellectual Property Office, and the Malaysian Ministry of Trade and Consumer Affairs). Strengthen anti-counterfeiting cooperation and implementation of measures.
