Orders also increased significantly outside Metro Manila, especially in Cebu, Cavite, Laguna, Bacolod and Iloilo. Consumers in these areas actively participated in the promotion, driving the overall sales growth.
Shopee Philippines head Vincent Lee said that during the promotion, Shopee Video orders increased 11 times, and the number of viewers and viewing time increased 4 times. In addition, Shopee also said that sales from affiliate promotions increased fivefold. This achievement reflects Shopee's success in partnerships and marketing strategies.
In terms of product categories, fashion, mobile phone accessories, beauty products and home decoration items were the best-selling items. Across Southeast Asia, 11 million items were sold within the first two minutes of the promotion launching, demonstrating huge market potential and consumers’ shopping enthusiasm.
