In comparison, the GMV of Instagram Checkout, Facebook Shop and Flip App is less than 1% of the market.
The report also reveals where most TikTok users shop. In the past year, the majority (97%) of TikTok users also shopped on Amazon. More than half of TikTok shoppers (55%) also shopped on Etsy during the same period, followed by Temu (39%), Old Navy (38%), Shein (37%) and eBay (32%).
"Despite significant overlap with some low-price clothing brands such as Shein, TikTok Shop usage so far does not appear to have a negative impact on consumption of the brand." "In the long term, some brands may benefit from this One channel reaches a wider audience, while other brands may risk losing consumer dollars as more consumer attention/time is directed to the platform.”
