TikTok Users Have the Longest Usage Time in the United States

Jayson23 Apr 2024 10:35Copy link & title
According to data recently released by a market research organization, the social e-commerce platform TikTok has become a favorite among adult users in the United States. Americans aged 18 to 54 spend more time on TikTok than any other popular social media platform.



Specifically, American adults aged 18-24 are the most obsessed with TikTok, and their daily online time even exceeds one hour, reaching 76 minutes; while among American adults aged 25-54, TikTok is still the most popular social media The average daily usage time of users is no less than 45 minutes.



In addition, Emaketer also predicts that in 2025, the time spent by Generation Z users aged 18-24 on the TikTok application will extend to 77 minutes, close to the time they spend on linear TV (linear TV);



At the same time, elderly users aged 55-64 will also favor TikTok more. By 2025, the time spent by this group on TikTok will increase by 6.3%, reaching 39 minutes per day.
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