Blog > Marketing > Continuing To Explode, Mercado’s Share Is Far Ahead of The Latin American E-commerce Market
Continuing To Explode, Mercado’s Share Is Far Ahead of The Latin American E-commerce Market
Jayson 31 Jan 2024 06:59
Since the epidemic, the Latin American e-commerce market has experienced rapid growth. A latest study conducted by market research company Comscore reveals the online shopping preferences and behaviors of consumers in Latin America.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683153600742.jpg)
Research shows that in terms of transaction volume, Mercado Libre dominates with a 39% market share, far ahead of other online platforms. Followed by PedidosYa (17%), Amazon (15%), McDonald's (10%) and Mercado Pago (10%).
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683375541966.jpeg)
The sixth most popular platform is Adidas with a market share of 7%. Followed by Rappi, Shein and Falabella.com, all at 5%. The last place on the list is Uber Eats, accounting for 3%.
By shopping channel, on the computer, consumers in Latin America most often purchase clothing and accessories (16.8%). This is followed by digital downloads (16.7%), electronic products (14.2%), software (14%) and electronic products (13%).
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683508990195.jpg)
On the mobile side, the most popular categories are food delivery (48.5%), clothing and accessories (40%), food (37.8%), digital downloads (33.7%) and consumer goods (27.4%).
Research has found that consumers in Latin America increasingly prefer shopping via mobile phones. In the past three months, 61% of consumers made purchases via mobile phone and 54% made purchases via computer.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683769647116.jpeg)
However, mobile phones have not completely replaced computers, because there are still some people who prefer to make shopping decisions through this channel and feel more comfortable with it.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683153600742.jpg)
Research shows that in terms of transaction volume, Mercado Libre dominates with a 39% market share, far ahead of other online platforms. Followed by PedidosYa (17%), Amazon (15%), McDonald's (10%) and Mercado Pago (10%).
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683375541966.jpeg)
The sixth most popular platform is Adidas with a market share of 7%. Followed by Rappi, Shein and Falabella.com, all at 5%. The last place on the list is Uber Eats, accounting for 3%.
By shopping channel, on the computer, consumers in Latin America most often purchase clothing and accessories (16.8%). This is followed by digital downloads (16.7%), electronic products (14.2%), software (14%) and electronic products (13%).
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683508990195.jpg)
On the mobile side, the most popular categories are food delivery (48.5%), clothing and accessories (40%), food (37.8%), digital downloads (33.7%) and consumer goods (27.4%).
Research has found that consumers in Latin America increasingly prefer shopping via mobile phones. In the past three months, 61% of consumers made purchases via mobile phone and 54% made purchases via computer.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1706683769647116.jpeg)
However, mobile phones have not completely replaced computers, because there are still some people who prefer to make shopping decisions through this channel and feel more comfortable with it.