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Tokopedia and TikTok Shop cooperate to promote Indonesian e-commerce users to exceed 200 million

Lily 21 Jan 2025 12:28EN

According to Melissa Siska Juminto, President of Tokopedia and TikTok e-commerce, at the ShopTokopedia and Tokopedia Summit 2024/2025 event, the number of users on Tokopedia and Shop Tokopedia has exceeded 200 million after joining TikTok Shop.



Melissa pointed out that through this cooperation, creators and sellers are able to reach a wider user base, that is, more than 200 million potential customers in Indonesia, which provides them with great opportunities for business growth and development potential.

It was revealed that last year, due to the cooperation between the two platforms, the revenue of small and medium-sized enterprises increased by about 95%. It is worth noting that some sellers used TikTok live streaming to bring goods, and achieved a 30-fold increase in transaction volume on ShopTokopedia, fully demonstrating the powerful influence of live streaming e-commerce.

Iqbal Shofan Shofwan, Director of the Domestic Trade Department of the Ministry of Trade, also said on the same occasion that the gross merchandise value (GMV) of Indonesian e-commerce increased by 10.44% in 2024 to about US$65 billion.