Effective 1 October 2025 , Shopee Live's Gold Class Program (GCP) will officially split into two separate programs: LiveXtra and GoldTick .

This update gives sellers and streamers* more tailored benefits, sellers get improved voucher support and stronger product exposure under LiveXtra, while streamers who consistently deliver high-quality content will be recognized with the GoldTick badge.

In this article, “streamers” refers to both sellers and affiliates who host Shopee Live sessions.

Shopee LiveXtra Programme

The LiveXtra Program is the new and improved version of the old Gold Class Program (GCP). Unlike GCP, which was more limited, LiveXtra is a seller-paid program that gives sellers better conversion tools, stronger visibility, and smarter affiliate support.

Key Benefits of Shopee LiveXtra

Boost Livestream Conversions

• LiveXtra sellers enjoy high-value vouchers that are much stronger than those in the old GCP.

• Daily peak-hour vouchers (12PM & 8PM) and weekly cashback/instant rebate vouchers of up to 50% discount give buyers a bigger push to checkout.

Exclusive LiveXtra Label for Visibility

• Your products will carry a LiveXtra label, helping them stand out across the app, on the Discover Page, Explore Page, and SKU pages.

• This boosts product exposure and increases chances of clicks and sales.

Affiliate-Friendly Vouchers

• When affiliates promote your products, your vouchers are automatically linked.

• This makes it easier for buyers to convert while giving affiliates a stronger selling point.
   

Voucher Benefits for Shopee LiveXtra Sellers
 

How to Join Shopee LiveXtra

1. Requirements

• At least 1 active product listing

• Penalty tier below Tier 5

2. Sign-Up Process

• New sellers must fill in the sign-up form.

• Existing GCP sellers don't need to apply, you'll be automatically enrolled.

3. Activation

• Once requirements are met, LiveXtra will go live from 1 October 2025.

Shopee LiveXtra Service Fees

A service fee applies on completed livestream orders (excluding canceled, refunded, or undelivered ones). Fees are subject to 8% SST:
 

Shopee GoldTick Programme

The GoldTick Program replaces the old Gold Class Badge system. This one is for both sellers and affiliates, and its main purpose is recognition of livestream quality.

Streamers in this program will receive a GoldTick badge next to their username, showing their credibility and commitment to top-tier streaming.

Key Benefits of Shopee GoldTick

Exclusive Badge Recognition

The GoldTick badge instantly shows buyers that the streamer has passed Shopee's livestream quality standards.

Buyer Incentives

Streamers also get access to vouchers, including weekly cashback/instant rebate vouchers of up to 30% discount.

Voucher Benefits for Shopee GoldTick Streamers
 

How to Join Shopee GoldTick

1. Livestream Scorecard

• Streamers must meet the scorecard criteria.

• Those who pass will have their “New Tier” marked as Gold.

2. Additional Criteria (effective 1 Sept 2025)

Must achieve either:

• Average Daily Orders (ADO) > 60, OR

• Average Daily GMV (ADGMV) > RM3,000

3. Automatic Enrolment

• Qualified streamers are automatically enrolled every Wednesday at 12AM.
   

Can Shopee Sellers Join Both Programs?

Yes , sellers can actually enjoy the best of both worlds by joining both the LiveXtra and GoldTick Programmes at the same time.

• LiveXtra is seller-focused. It gives you stronger conversion tools through vouchers, an exclusive LiveXtra label for visibility, and automatic voucher linking when affiliates promote your products. In short, it's designed to help you sell more effectively.

• GoldTick is recognition-focused. It's not about extra fees or vouchers you pay for, but about proving your livestream quality. Sellers (and affiliates) who meet Shopee's performance standards get a GoldTick badge, which builds buyer trust and signals that you're a top-tier streamer.

For sellers, being in both programs means you'll have the conversion power of LiveXtra plus the credibility boost of GoldTick, giving you a stronger edge in Shopee Live.

Preparing for LiveXtra & GoldTick with BigSeller

With Shopee introducing LiveXtra and GoldTick, sellers now have clearer pathways to boost sales conversions and gain livestream recognition. But success in these programs depends on how well you manage your products, vouchers, orders, and livestream promotions across multiple channels.

As a free, easy-to-use, and highly automated e-commerce ERP built for Southeast Asian sellers, BigSeller provides all-in-one solutions including product sourcing and listing, order processing, inventory and purchase management, financial reporting, and overselling prevention.

By streamlining backend operations across Shopee, Lazada, TikTok Shop, and more, sellers can focus on creating impactful livestreams that fully leverage the benefits of LiveXtra and GoldTick.

Try BigSeller for free today to simplify your e-commerce workflow.

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