Shopee has made that step easier through its Shopee International Platform (SIP), a system that quietly extends your listings to other countries’ Shopee marketplaces. You don’t need to deal with overseas warehouses, customer service, or payment setups as everything runs through your existing Shopee Malaysia store.

Why Shopee Introduced the International Platform

For most small and medium-sized sellers, cross-border selling used to be out of reach. The idea sounds exciting, reaching customers overseas and growing beyond Malaysia, but in reality, it came with a list of challenges: high shipping costs, complex tax requirements, language barriers, and after-sales service that’s hard to manage from another country.

Shopee saw this gap and created the Shopee International Platform (SIP) to make international selling accessible to everyday sellers, not just big brands. The goal was simple: remove the operational barriers while giving sellers a chance to test and grow their presence in nearby Southeast Asian markets.
 

How the Shopee International Platform Works

One of the biggest advantages of the Shopee International Platform (SIP) is how seamlessly it fits into a seller’s existing workflow. You don’t need to create new listings, adjust addresses, or figure out international shipping as the system is designed to feel almost identical to your regular Shopee Malaysia operations.

Here’s what happens behind the scenes:

1. Buyer Places an Order

When a buyer from Singapore, the Philippines, or Thailand orders your product, the process begins just like any normal Shopee Malaysia sale. You’ll see the order appear in your Shopee Seller Centre dashboard, no special interface or manual setup needed.

2. Seller Fulfills the Order

Your next step depends on whether you’re part of Fulfilled by Shopee (FBS) or not:

• Non-FBS sellers: You simply ship the item to Shopee’s Malaysia Warehouse, the same way you would ship a domestic order. There’s no need to update shipping addresses or label the parcel for international delivery, Shopee’s system takes care of that automatically.

• FBS sellers: Your order will be picked, packed, and prepared directly from Shopee’s local fulfillment warehouse, so the process is entirely hands-off on your end.

3. Shopee Handles Cross-Border Shipping

Once your parcel arrives at the Shopee Malaysia Warehouse, Shopee takes over. The logistics team will sort, process, and ship your order to the buyer’s country using Shopee’s international delivery network.

From there, local couriers in the destination country will handle final delivery to the buyer.

4. Return and Refund Handling

If there are any return or refund cases, Shopee will communicate directly with the buyer through local customer service teams in their language. Sellers won’t need to manage cross-border disputes or deal with international returns, Shopee coordinates the entire process.
 

Benefits of Joining Shopee International Platform

Joining the Shopee International Platform (SIP) opens up new opportunities for Malaysian sellers who want to grow beyond the local market. Beyond just extra exposure, SIP is designed to give you the tools and infrastructure needed to operate regionally, without increasing your workload or expenses.

Here’s what you stand to gain:

1. Localised Selling Experience

When your products are listed on overseas Shopee marketplaces, Shopee automatically localises the listings by adjusting the language, currency, and regional settings to match the buyer’s experience.

This means a shopper in Thailand will see your product details in Thai and pay in Thai Baht, while someone in Singapore will see them in SGD. You don’t need to translate descriptions, convert prices, or set up separate stores as Shopee handles all of that for you.

2. Seamless Cross-Border Support

One of the main challenges in international selling is managing logistics, payments, and customer service. SIP eliminates those pain points by offering integrated cross-border support:

• Logistics: You only ship to Shopee’s Malaysia warehouse, Shopee manages the rest.

• Payment: All transactions are processed through Shopee, and you receive your payouts in Malaysian Ringgit.

• Customer Service: Shopee provides local-language support in each country, reducing the need for you to handle inquiries across multiple languages and time zones.

The result is a system that feels as easy as selling domestically, but with the reach of an international business.

3. Access to New Customers

SIP connects your products to new audiences across Singapore, the Philippines, and Thailand, some of Southeast Asia’s most active e-commerce markets. This helps you grow your customer base organically and gain visibility with overseas buyers who might not otherwise discover your store.

4. Diversified Business Growth

By expanding your reach to multiple markets, you’re not only increasing potential sales, you’re also reducing risk. If demand slows down in one market, sales from another can help balance your revenue. This kind of diversification is especially valuable for small and medium-sized sellers looking for long-term stability and cash flow growth.
 

Scale Your Regional Sales with BigSeller

As Southeast Asian e-commerce grows more interconnected, efficiency and control are becoming a seller’s biggest competitive edges. BigSeller helps make that possible by offering a single, automated platform to manage listings, inventory, orders, and promotions across multiple stores and markets.

Whether you’re expanding regionally or streamlining daily operations, BigSeller provides the structure and data visibility needed to scale sustainably.

Try BigSeller for free today and experience how seamless multi-channel selling can be.