This feature gives sellers a powerful way to attract clicks, drive conversions, and secure those first few crucial orders, up to 4x faster, according to Lazada insights. If you’re introducing new SKUs, this is one promotion you shouldn’t overlook.

What Is Early Bird Price?

Early Bird Price is Lazada’s launch-boosting promotion designed specifically for newly uploaded products. It allows sellers to offer a minimum 30% discount on a limited stock quantity, giving shoppers a compelling reason to try your new listing right away.

Think of it as a special launch deal, a short-term push that grabs attention, builds urgency, and helps your product gain momentum faster, especially when you're competing against listings that already have reviews and sales history.

Once activated, Lazada highlights your Early Bird offer across multiple buyer touchpoints with a visible Early Bird tag. This increased exposure makes your product far easier to discover during its critical early days on the platform.

Why Lazada Sellers in Malaysia Should Use Early Bird Price

1. Increased Click-Through & Visibility

Early Bird products gain priority placement across multiple areas of the Lazada ecosystem, such as:

• The homepage

• Search result pages

• Category listing pages

By appearing in these high-traffic spots, your product stands a much better chance of catching shoppers’ attention and winning clicks, crucial when you're trying to break through the noise.

2. Higher Conversion Rates

A significant launch discount signals value and exclusivity, making shoppers more confident about purchasing a new item with no reviews yet. It creates a low-risk opportunity for buyers to “try first,” which directly boosts conversion rates.

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3. Faster Sales & Listing Momentum

The faster your product gets its first orders, the quicker it gains:

• Search relevance

• Ranking strength

• Organic exposure

Early Bird Price essentially gives your listing a head-start, helping you achieve early traction and sales velocity, key factors in building long-term performance on Lazada.

Where Will Shoppers See the Early Bird Price Tag?

One of the biggest advantages of using Early Bird Price is visibility. Lazada highlights your discounted launch offer across multiple high-traffic touchpoints in the shopper journey, including:

• Product Detail Page — right where buying decisions happen

• My Cart Page — reminding shoppers to check out before the promo stock runs out

• New Label — helping your item stand out among other fresh listings

• Acceleration Sales — featured in Lazada’s promotional discovery areas

• Price Label — ensuring the discount is clearly highlighted

 

• New Arrival — helping your item stand out among other fresh listings

• AI-selling Points — surfaced to users who are most likely to be interested

 

• New-filter — visible to buyers actively hunting for new products
  

 

By placing your product front and center across these discovery points, Lazada helps amplify your launch and drive early momentum. This is especially powerful when you're trying to compete against more established listings.

Will Early Bird Price Affect Future Campaigns Like 11.11 or 12.12?

No, joining Early Bird Price will not affect your eligibility for MEGA campaigns. Your Early Bird discount is treated as a separate one-time launch promotion, not your product’s permanent benchmark price. You can still adjust pricing freely and participate in future peak campaigns without any restrictions.

Can You Combine Early Bird Price With Other Promotions?

Absolutely. Early Bird Price can be stacked with additional seller incentives such as:

• Seller Vouchers

• Free Shipping

• Flexi Combo offers

This flexibility allows you to craft an even more attractive offer for shoppers, boosting checkout rates, increasing basket size, and strengthening your product’s early performance.

What Happens When Your Early Bird Stock Runs Out?

Early Bird Price is designed to work smoothly from start to finish. Once the limited stock you assigned to the promotion is fully sold, the system will automatically revert your product to its original selling price. There’s nothing additional you need to do, the transition is seamless.

This ensures your discount is controlled, time-sensitive, and tied to real demand, protecting your margins while still boosting early sales.

Why Might Your Early Bird Price Disappear?

If your Early Bird tag suddenly stops showing, it’s likely due to one of these reasons:

• Your allocated Early Bird stock has sold out

• Your product price was changed in a way that reduces the discount below the 30% requirement

• The promotion has reached 60 days since activation, which is the maximum Early Bird duration

These rules help ensure buyers always see accurate pricing and genuine launch deals.

Eligibility Requirements for Early Bird Price

Not every product can join Early Bird Price as it’s specifically designed for newly launched items. To qualify, your listing must meet the following conditions:

These criteria ensure the feature truly supports new sellers and new product launches.

Turn New Product Momentum Into Sustainable Growth

Early Bird Price helps new Lazada products gain attention fast by securing first clicks, first sales, and early credibility in a competitive marketplace. It’s a smart launch lever for sellers who want results, not just visibility.

As orders grow, efficiency matters. That’s why many sellers rely on BigSeller, a free all-in-one ERP built for Southeast Asia. With bulk listing tools, automated order syncing, real-time stock control, and fulfillment workflows, BigSeller helps sellers maintain momentum and scale without operational stress.

Start strong with Lazada’s Early Bird Price and keep the growth going with smarter automation.

Try BigSeller for free and streamline your e-commerce operations today.