TikTok Shop is rolling out a major upgrade to how creator accounts are evaluated. Starting January 12–19, 2026, the new Creator Health Rating (CHR) system will officially replace the old Violation Points system.

For sellers and creators, this change means clearer scoring, more control over account health, and more chances to earn points, not just lose them. Below is a complete breakdown of how CHR works, what’s changing, and how you can prepare.

Why TikTok Shop Is Replacing Violation Points

The old Violation Points system was built entirely around penalties. Every time a creator made a mistake, whether it was a misleading caption, a restricted product, or improper content, they would accumulate points. The problem?

There was no way to earn points back through proactive actions. Creators had to wait for the points to expire, making the system feel:

• Rigid – once your score dropped, recovery was slow

• Punitive – the system only punished, never rewarded

• Discouraging – one slip could affect your account health for weeks

To fix this, TikTok Shop is introducing the Creator Health Rating (CHR), a completely new approach that measures overall account health using both positive and negative factors.

Instead of focusing only on violations, CHR rewards creators who consistently produce clean, compliant content that drives real orders. This shift encourages long-term growth and accountability, rather than fear of punishment.

TikTok’s goal is simple: support good behaviour, not just punish mistakes.

Violation Points vs. Creator Health Rating (CHR)

Here’s a quick side-by-side comparison so you can clearly see what’s changing:

Old System: Violation Points

• Scale: 0 to 24

• Higher points = worse performance

• You only gain points (and can’t reduce them on your own)

• Enforcement happens at 8, 12, 15, 21, 24 points

New System: Creator Health Rating (CHR)

• Scale: 0 to 1,000

• Higher points = better performance

• You lose points for violations, earn points for good performance

• Enforcement happens when your CHR drops to 150, 100, 50, and 0

The key difference is: CHR gives creators more control and more ways to maintain a healthy account.

What Is the Creator Health Rating (CHR)?

CHR is a 1,000-point scoring system that represents your overall account health on TikTok Shop.

Here’s what creators need to know:

• CHR officially replaces Violation Points in January 2026

• Every creator will start with 200 points, a clean slate

• Keeping your score above 200 means your account is performing well

• Enforcement actions will apply when scores fall to 150, 100, 50, and 0

• Your score updates dynamically, increasing when you perform well and decreasing when you violate policies

Think of CHR as a performance score that reflects: compliance + content quality + conversion.

How to Earn Points Under the New CHR System

CHR focuses on rewarding creators, not just penalising them. These are the main ways to increase your score:

1. Post violation-free content that generates at least one order

If your content is clean and compliant and converts, you earn points. TikTok wants to reward content that drives genuine value.

2. Achieve 50 successful orders from your content

High-performing creators who consistently bring in orders will naturally build stronger CHR scores.

3. Score perfectly on policy quizzes

Policy quizzes help creators understand TikTok Shop’s rules. Perfect scores show strong compliance knowledge, and TikTok rewards that with points. This system encourages creators to stay compliant, stay active, and keep producing content that performs well.

In other words: the more value you bring to the platform, the healthier your score.

What Causes CHR Point Deductions?

While TikTok Shop has not yet released the full penalty breakdown, the platform has confirmed that CHR points will be deducted for any behaviour that violates marketplace or content policies. Based on the current guidelines, creators can expect deductions for:

1. Policy Violations

This includes issues like using unapproved claims, promoting prohibited products, or breaching content guidelines. Even minor violations may trigger small deductions.

2. Misleading Content or False Product Claims

Creators who exaggerate product benefits, misrepresent features, or use deceptive demonstrations risk losing CHR points. TikTok wants to protect customer trust, so misleading content will be monitored closely.

3. Repeated Infractions in a Short Time

Multiple violations within a short period can lead to heavier deductions. CHR is designed to track patterns, not just one-off mistakes, so consistency matters.

4. Severe Violations

Major breaches, such as fraudulent behaviour or promoting dangerous products, may cause significant point drops. In some cases, drastic violations may push your score straight into enforcement zones.

As the launch gets closer, TikTok Shop will release a full penalty table so creators can clearly understand how many points each violation type costs.

CHR Launch Timeline: Key Dates to Remember

TikTok Shop is rolling out CHR in two phases to help creators adjust smoothly.

CHR Preview: December 15–19, 2025

During this preview window:

• Creators can test a demo version of CHR inside the TikTok Shop Creator Center

• The current Violation Points system will still continue running

• No real CHR points will be added or deducted yet

This preview acts as a soft introduction, allowing creators to familiarise themselves with how CHR looks and works.

CHR Official Launch: January 12–19, 2026

This is when the real transition happens.

• The entire system switches fully to Creator Health Rating

• Every creator receives a fresh start with 200 points

• All real point additions and deductions will follow CHR rules

• Violation Points will be fully discontinued

From this point onward, your CHR score becomes your official account health indicator.

What TikTok Shop Sellers Should Do Now

To prepare for a smooth transition into the CHR system, here’s what creators should focus on:

1. Prepare for the Preview Period

Use the December preview to explore the new dashboard, understand how points are calculated, and learn where to track your score.

2. Audit Your Content for Compliance

Go through your existing videos and product listings to ensure everything aligns with TikTok Shop’s policies. Clear descriptions, accurate demonstrations, and correct tagging will help prevent unnecessary point deductions.

3. Prioritise Content That Drives Orders

Under CHR, order-generating videos don’t just help sales, they give you positive points.
This is the perfect time to refine your content strategy to focus on:

• Strong hooks

• Clear demonstrations

• High-converting storytelling

4. Take Policy Quizzes Seriously

Perfect quiz scores award bonus points, instantly boosting your CHR. These quizzes help creators understand rules better, so passing them benefits both your score and your long-term performance.

Prepare for CHR With Stronger, More Efficient Operations

The move to CHR shifts the focus toward consistent content quality, reliable fulfillment, and accurate product information. A healthy score depends not just on what you post, but also on how smoothly your operations run behind the scenes.

BigSeller supports this foundation by helping sellers manage listings, track inventory in real time, process orders efficiently, and automate routine tasks across multiple platforms. With clearer workflows and fewer operational mistakes, it becomes easier to maintain compliance and concentrate on producing content that generates orders, both of which directly contribute to a stronger CHR score.

Try BigSeller for free and streamline your operations ahead of the CHR launch.