How to use your Lazada bonus: A guide for filipino e-commerce sellers
Jayson 16 Dec 2025 11:58ENCopy link & title
Lazada bonuses can stretch your marketing budget, help you test campaigns without extra cash outlay, and boost visibility during peak sale periods — but only if you know where the bonuses live, how they’re applied, and how to measure results.
This guide walks you through the types of Lazada bonuses available to sellers, where to find them in Seller Center, how to use them effectively in campaigns, and easy tips to avoid wasted credits.
In Lazada’s seller ecosystem, a “bonus” usually refers to extra advertising or campaign credit (often issued as vouchers or bonus balance) that Lazada grants after you complete certain actions — most commonly a top-up of your sponsored advertising wallet.
These bonuses are not cash refunds; they’re credits you can spend inside Lazada’s marketing or campaign tools (e.g., Sponsored Discovery / Sponsored Solutions). Lazada’s Top-Up Bonus program automatically issues bonus credits to eligible sellers after the top-up is completed.
(1). Top-Up Bonus (Sponsored Solutions credits).
When eligible sellers add funds to their Sponsored Solutions balance, Lazada may issue bonus credits proportional to the top-up. These are usually auto-issued and appear in your voucher or balance area.
(2). Limited-time promotional bonuses.
Around big campaigns (e.g., seasonal sales) Lazada sometimes runs time-bound bonus offers — read the T&Cs carefully because usage windows and restrictions vary.
(3). Campaign-specific or first-time bonuses.
Some products or new campaign features (like Sponsored Max/Discovery promos) have first-time incentives that give extra credits when you launch or top up for the first time.
(1). Go to Seller Center → Account Setting → Account Balance → My Voucher.
Lazada issues top-up vouchers automatically (usually within 1 day of top-up) and the voucher’s status will be “Usable” when available. If eligible, you’ll see a card for the Top-Up Bonus in the Voucher section.
(2). Check voucher details and validity.
Each bonus comes with its own validity period and usage rules. Lazada often restricts when the bonus can be used (e.g., during certain campaigns) and may prevent refunding of the underlying prepaid credit. Read the voucher’s T&Cs in My Voucher.
(3). Troubleshooting: when a bonus doesn’t appear.
If your bonus is missing after 24–48 hours, confirm the top-up transaction and eligibility (some offers target specific seller tiers or campaign types). Contact Lazada Seller Support with your transaction ID and a screenshot of the top-up. The Seller Center also has FAQs that explain top-up methods and restrictions.
(1). Use bonuses for ad testing before scaling with cash
If you’re launching a new product or product bundle, allocate your bonus credit to a short A/B test campaign (3–7 days). Use the bonus to test:
Because the bonus is “free” ad budget, you can learn which creative and audience combos move the needle before investing your own funds. Lazada’s Sponsored Discovery and other ad tools accept top-up bonus credits per the voucher rules.
(2). Time bonuses to match peak shopping moments
Bonuses deliver the best ROI when used during high-traffic windows (payday weekends, Lazada campaign days). Plan top-ups and voucher use so the bonus validity overlaps with these events — that way you’ll buy impressions when more buyers are active. Check Lazada’s limited-time bonus announcements to time your top-ups.
(3). Apply bonuses to priority SKUs only
Spend bonus credits on SKUs that:
Lazada bonuses (most commonly Top-Up Bonuses and time-bound promotional credits) are practical levers for Filipino sellers to test ad strategies and boost visibility without immediate cash risk. To get consistent value: confirm voucher eligibility in Seller Center, spend bonuses on well-prepared SKUs during high-traffic windows, and use Lazada’s analytics tools to measure real ROI.
In addition, for sellers with multiple Lazada stores, ERP tools like BigSeller can greatly help them improve sales and efficiency, by using features of Lazada Opportunity Center.
( All recommendations below are based on Lazada’s official guidance and Seller Center tools)
This guide walks you through the types of Lazada bonuses available to sellers, where to find them in Seller Center, how to use them effectively in campaigns, and easy tips to avoid wasted credits.
Want to manage multiple Shopee/Lazada/TikTok Shop accounts at the same time?
Vist our website to know more 👉 BigSeller ERP
Vist our website to know more 👉 BigSeller ERP
1. What “Lazada bonus” means for sellers?
In Lazada’s seller ecosystem, a “bonus” usually refers to extra advertising or campaign credit (often issued as vouchers or bonus balance) that Lazada grants after you complete certain actions — most commonly a top-up of your sponsored advertising wallet.
These bonuses are not cash refunds; they’re credits you can spend inside Lazada’s marketing or campaign tools (e.g., Sponsored Discovery / Sponsored Solutions). Lazada’s Top-Up Bonus program automatically issues bonus credits to eligible sellers after the top-up is completed.
2. Types of Lazada bonus sellers commonly see
(1). Top-Up Bonus (Sponsored Solutions credits).
When eligible sellers add funds to their Sponsored Solutions balance, Lazada may issue bonus credits proportional to the top-up. These are usually auto-issued and appear in your voucher or balance area.
(2). Limited-time promotional bonuses.
Around big campaigns (e.g., seasonal sales) Lazada sometimes runs time-bound bonus offers — read the T&Cs carefully because usage windows and restrictions vary.
(3). Campaign-specific or first-time bonuses.
Some products or new campaign features (like Sponsored Max/Discovery promos) have first-time incentives that give extra credits when you launch or top up for the first time.
3. Where to find Lazada bonus and how to use it
(1). Go to Seller Center → Account Setting → Account Balance → My Voucher.
Lazada issues top-up vouchers automatically (usually within 1 day of top-up) and the voucher’s status will be “Usable” when available. If eligible, you’ll see a card for the Top-Up Bonus in the Voucher section.
(2). Check voucher details and validity.
Each bonus comes with its own validity period and usage rules. Lazada often restricts when the bonus can be used (e.g., during certain campaigns) and may prevent refunding of the underlying prepaid credit. Read the voucher’s T&Cs in My Voucher.
(3). Troubleshooting: when a bonus doesn’t appear.
If your bonus is missing after 24–48 hours, confirm the top-up transaction and eligibility (some offers target specific seller tiers or campaign types). Contact Lazada Seller Support with your transaction ID and a screenshot of the top-up. The Seller Center also has FAQs that explain top-up methods and restrictions.
4. How to use Lazada bonus strategically (step-by-step)
(1). Use bonuses for ad testing before scaling with cash
If you’re launching a new product or product bundle, allocate your bonus credit to a short A/B test campaign (3–7 days). Use the bonus to test:
- Creative variations (titles, images)
- Targeting/placement options (Sponsored Discovery vs. Sponsored Max)
- Bid levels (low vs. recommended)
Because the bonus is “free” ad budget, you can learn which creative and audience combos move the needle before investing your own funds. Lazada’s Sponsored Discovery and other ad tools accept top-up bonus credits per the voucher rules.
(2). Time bonuses to match peak shopping moments
Bonuses deliver the best ROI when used during high-traffic windows (payday weekends, Lazada campaign days). Plan top-ups and voucher use so the bonus validity overlaps with these events — that way you’ll buy impressions when more buyers are active. Check Lazada’s limited-time bonus announcements to time your top-ups.
(3). Apply bonuses to priority SKUs only
Spend bonus credits on SKUs that:
- Already have good product detail pages (clear images, optimized descriptions), and
- Have competitive pricing and available stock.
5. Conclusion
Lazada bonuses (most commonly Top-Up Bonuses and time-bound promotional credits) are practical levers for Filipino sellers to test ad strategies and boost visibility without immediate cash risk. To get consistent value: confirm voucher eligibility in Seller Center, spend bonuses on well-prepared SKUs during high-traffic windows, and use Lazada’s analytics tools to measure real ROI.
In addition, for sellers with multiple Lazada stores, ERP tools like BigSeller can greatly help them improve sales and efficiency, by using features of Lazada Opportunity Center.
BigSeller is the ultimate FREE e-commerce ERP for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations.
Vist our website to know more 👉BigSeller ERP
Vist our website to know more 👉BigSeller ERP
( All recommendations below are based on Lazada’s official guidance and Seller Center tools)
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
