Shopee Philippines issues latest penalty point reminder
Jayson 22 Dec 2025 12:18ENCopy link & title
Attention sellers, Shopee Philippines has announced that starting December 29, 2025, penalty points will be reset to zero on the last Monday of each quarter (e.g., the last Monday of March, June, September, and December).
Shopee's points penalty system penalizes sellers who fail to meet service standards (e.g., excessively high shipping delay/failure rates), list prohibited items (counterfeit, substandard, or junk products), or violate platform policies (e.g., requesting buyers to cancel orders).
Points are awarded weekly and accumulated quarterly. Serious violations may result in temporary restrictions on product listings, account suspension, or account freezing, designed to ensure a positive buyer experience and platform integrity.
To see areas for improvement, please access the "My Penalty" page through the "Account Health" page in Seller Center. You can also view your earned points and any ongoing penalties (if any).
To identify areas for improvement, the seller scoring system evaluates seller performance weekly and updates the data every Monday. Failure to meet performance targets will result in a score deduction.
⚠️Note: The more points a seller accumulates, the fewer rights they can enjoy.
Sellers can check if they have received any penalty points here: Go to Data > Account Health
And if you need to sumbit and appeal, reach out to Shopee Customer Service team or your Relationship Manager (if applicable). They will remove any penalty points issued and restore your privileges if your appeal is successful.
Learn how to raise a reactive appeal on "Shopee Seller Education Hub"
Conclusion:
Maintaining a good store score helps stabilize sales. For sellers with multiple Shopee stores, an ERP tool like BigSeller can greatly help them manage the health of all their stores in a unified way.
BigSeller Store Health can help you monitor the account health status of all Shopee stores, and easily grasp the situation of multiple stores. In addition, BigSeller offers punishment warnings, allowing you to identify risks in advance to ensure the normal operation of your stores.
(The data in this article sourced from Shopee Seller Education Hub)
1. What is Shopee's Penalty Points System?
Shopee's points penalty system penalizes sellers who fail to meet service standards (e.g., excessively high shipping delay/failure rates), list prohibited items (counterfeit, substandard, or junk products), or violate platform policies (e.g., requesting buyers to cancel orders).
Points are awarded weekly and accumulated quarterly. Serious violations may result in temporary restrictions on product listings, account suspension, or account freezing, designed to ensure a positive buyer experience and platform integrity.
To see areas for improvement, please access the "My Penalty" page through the "Account Health" page in Seller Center. You can also view your earned points and any ongoing penalties (if any).
2. When are Shopee penalty points issued?
To identify areas for improvement, the seller scoring system evaluates seller performance weekly and updates the data every Monday. Failure to meet performance targets will result in a score deduction.
| Areas of performance | Violations | Penalty points issued per week |
| Listing Violations | Prohibited listing or advertisement IP infringement or counterfeit Spam listings including misleading pricing practices, keyword spam, and duplicate listings |
Up to 6 points per violation Up to 15 points for IP infringement or counterfeit |
| Effective June 2, 2025 Poor Product Quality 3 to 4 deleted listings ≥5 deleted listings |
1 point 3 points |
|
| Fulfillment |
Effective June 3, 2024 NFR ≥ 10% NFR ≥ 10% and non-fulfilled orders ≥ 30 |
2 points 3 points |
| Effective June 3, 2024 LSR ≥ 10% LSR ≥ 10% and late-shipped orders ≥ 30 |
2 points 3 points |
|
| Effective February 17, 2025 Non-compliance with Shopee's Packaging Guidelines |
2 points per violation | |
| Effective February 17, 2025 Wrong/Missing Items |
2 points Learn more on how to fulfill orders and best practices for managing return/refund requests. |
|
| Fraud | False transactions attempts | Up to 2 points |
| Empty parcel | 3 points (first offence) 6 points (second offence) Account freeze (third offence onwards) |
|
| Fake return address | 2 points | |
| Order brushing | Up to 9 points per violation Accumulation of 15 points within 30 days due to Order Brushing will result in account freezing |
|
Unfair Competition |
Local shop acquired through unofficial means | Account freeze/ban |
| Crawling and/or scraping of data on Shopee | Account restrictions | |
| Brushing of orders, reviews, followers and likes. | Account restrictions; may include account freeze | |
| Fake web traffic | Account restrictions | |
| Customer Service | • Rude or abusive behavior towards buyers and Shopee employees on chat and reviews • Request for buyers to cancel orders |
2 points per violation |
⚠️Note: The more points a seller accumulates, the fewer rights they can enjoy.
3. How can sellers submit an appeal?
Sellers can check if they have received any penalty points here: Go to Data > Account Health
And if you need to sumbit and appeal, reach out to Shopee Customer Service team or your Relationship Manager (if applicable). They will remove any penalty points issued and restore your privileges if your appeal is successful.
Learn how to raise a reactive appeal on "Shopee Seller Education Hub"
Conclusion:
Maintaining a good store score helps stabilize sales. For sellers with multiple Shopee stores, an ERP tool like BigSeller can greatly help them manage the health of all their stores in a unified way.
BigSeller Store Health can help you monitor the account health status of all Shopee stores, and easily grasp the situation of multiple stores. In addition, BigSeller offers punishment warnings, allowing you to identify risks in advance to ensure the normal operation of your stores.
BigSeller is the ultimate FREE e-commerce ERP for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations.
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Vist our website to know more 👉BigSeller ERP
(The data in this article sourced from Shopee Seller Education Hub)
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
