Shopee Live Ads: How to Measure Success and Improve Results in 2026
Jayson 12 Jan 2026 12:22ENCopy link & title
Live commerce is no longer an experiment — it’s a proven channel to build trust, increase engagement, and drive impulse purchases. If you sell on Shopee in the Philippines, using Shopee Live and promoting your session with Shopee Live Ads can give you a measurable lift in visibility and conversions.
Below is a practical, step-by-step guide with data-backed tips you can use today.
Shopee Live is Shopee’s built-in livestream feature that lets sellers present products, answer questions in real time, and let viewers buy without leaving the stream. It’s designed to turn product demos and conversation into immediate purchases.
Shopee Live Ads (or boosted Live placements) are paid/promoted pushes that increase a live session’s visibility inside the app — think of them as a way to bring more relevant viewers into a scheduled livestream so your engagement and sales potential rises.
(1). Live commerce is growing fast in Southeast Asia
Market activity and GMV for live shopping platforms have surged across the region, showing that consumers increasingly buy through video and interactive formats. This trend means higher viewer intent and bigger opportunity for sellers who adopt livestreaming.
(2). Shopee Live can deliver big uplifts for sellers
Local reporting shows Shopee Live has driven very large increases in orders for many MSMEs — a level of lift that makes running regular livestreams worth testing for stores that want faster growth. (Local coverage cited strong year-on-year increases tied to livestream activity.)
(3). Philippine e-commerce is still expanding
The market’s user base and online spend are growing, so early adoption of live formats helps you capture shoppers while competition is ramping up.
Check eligibility & prepare
Plan the stream (15–30 minute flow)
Use Shopee Live Ads to promote
Promote early and often
Offer exclusive, time-limited incentives
Make interaction central
Use simple, strong visuals and audio
After each stream, compare these metrics to your normal product listings and adjust: if watch time is low, fix content flow; if cart adds are high but purchases are low, check checkout friction or shipping costs.
In a growing Philippine e-commerce market, consistent live selling — supported by paid Live Ads when it makes sense — can become one of your most efficient channels to scale sales and build a loyal shopper base.
In addition, sellers with multiple Shopee stores can leverage ERP tools like BigSeller to efficiently manage all their Shopee Ads and improve ROI.
BigSeller has launched the Scheduled Ads Budget Adjustment feature. It automatically adjusts Shopee and TikTok ad budgets, increasing spend during peak hours and reducing it during off-peak times, saving budget and reducing manual work.
Below is a practical, step-by-step guide with data-backed tips you can use today.
Want to manage multiple Shopee/Lazada/TikTok Shop accounts at the same time?
Vist our website to know more 👉 BigSeller ERP
Vist our website to know more 👉 BigSeller ERP
1. What are Shopee Live and Shopee Live Ads?
Shopee Live is Shopee’s built-in livestream feature that lets sellers present products, answer questions in real time, and let viewers buy without leaving the stream. It’s designed to turn product demos and conversation into immediate purchases.
Shopee Live Ads (or boosted Live placements) are paid/promoted pushes that increase a live session’s visibility inside the app — think of them as a way to bring more relevant viewers into a scheduled livestream so your engagement and sales potential rises.
2. What are the advantages of Shopee Live?
(1). Live commerce is growing fast in Southeast Asia
Market activity and GMV for live shopping platforms have surged across the region, showing that consumers increasingly buy through video and interactive formats. This trend means higher viewer intent and bigger opportunity for sellers who adopt livestreaming.
(2). Shopee Live can deliver big uplifts for sellers
Local reporting shows Shopee Live has driven very large increases in orders for many MSMEs — a level of lift that makes running regular livestreams worth testing for stores that want faster growth. (Local coverage cited strong year-on-year increases tied to livestream activity.)
(3). Philippine e-commerce is still expanding
The market’s user base and online spend are growing, so early adoption of live formats helps you capture shoppers while competition is ramping up.
3. Step-by-step: set up a Shopee Live that converts
Check eligibility & prepare
- Confirm your seller account meets Shopee Live requirements (account in good standing, product listings ready). Then pick 3–6 items to focus on; viewers buy when the choice is simple.
Plan the stream (15–30 minute flow)
- Hook (30–60s): quick greeting + what’s on offer (highlight the exclusive deal).
- Demo (3–5 products): show use, sizing, closeups, and honest pros/cons.
- Engagement blocks: run Q&A, callouts to leave comments, and product polls.
- Close: repeat offers, show checkout steps, remind viewers about stock/vouchers.
Use Shopee Live Ads to promote
- Boost the session inside Shopee to reach shoppers who search related categories or who follow similar streams. Also promote the schedule in your Shopee store, Feed, and social media for best results.
4. Best practices that actually work
Promote early and often
- Announce your livestream 48–72 hours ahead in the product listings, Shop Feed, and on Facebook/Instagram. Enable the Shopee reminder feature so followers get notified. Pre-promotion increases live attendance, which raises social proof and algorithmic reach.
Offer exclusive, time-limited incentives
- Use flash discounts, limited-stock bundles, and vouchers redeemable only during the stream to create urgency and reduce browsing friction.
Make interaction central
- Answer comments by name, run live mini-games (e.g., first commenter wins), and show product features requested in chat — active interaction increases watch time and conversion.
Use simple, strong visuals and audio
- Clear lighting, a stable camera, and good audio are non-negotiable. Viewers abandon streams quickly if they can’t see or hear you.
5. Key metrics to track
- Views & peak concurrent viewers — how many people tuned in and your largest live audience.
- Average watch time — longer watch time usually means higher engagement and better conversion.
- Cart adds and purchases during live — the true bottom-line metric for ROI.
- Voucher redemptions and click-throughs — shows whether your offers are compelling.
After each stream, compare these metrics to your normal product listings and adjust: if watch time is low, fix content flow; if cart adds are high but purchases are low, check checkout friction or shipping costs.
Conclusion:
In a growing Philippine e-commerce market, consistent live selling — supported by paid Live Ads when it makes sense — can become one of your most efficient channels to scale sales and build a loyal shopper base.
In addition, sellers with multiple Shopee stores can leverage ERP tools like BigSeller to efficiently manage all their Shopee Ads and improve ROI.
BigSeller has launched the Scheduled Ads Budget Adjustment feature. It automatically adjusts Shopee and TikTok ad budgets, increasing spend during peak hours and reducing it during off-peak times, saving budget and reducing manual work.
BigSeller is the ultimate e-commerce SaaS ERP system designed for Southeast Asian sellers, aiming to help you improve efficiency and expand business channels. It simplifies all processes on one platform—from product listing and order processing to inventory management, financial tracking, and automated operations.
Vist our website to know more 👉BigSeller ERP
Vist our website to know more 👉BigSeller ERP
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
