Shopee Philippines 2026 Seller Program Service Fees Adjustment
Jayson 19 Jan 2026 11:31ENCopy link & title
Mega Discount Voucher (MDV), Coins Cashback (CCB), and Live Xtra are all high-performing shopee seller programs that have proven successful in delivering significant sales growth for all participating sellers.
Therefore, Shopee Philippines has recently released the latest adjustments to its Seller Program service fees, as follows:
Participating stores will enjoy:
Note that from January 1, 2026, a 1% surcharge will be added to the MDV service fee during peak days.
Peak days refer to major promotions, payday promotions, pre-sale promotions, and extended promotions. Peak days specifically refer to double discounts and payday events (mid-month and end-of-month), including pre-sale and extended promotions.
Participating stores will enjoy the following benefits:
Once a seller's participation is confirmed, the seller will be required to pay a service fee of 3.36% of the cost of goods sold (COGS) for all successful orders (maximum ₱100 per item per order).
Please note that from January 1, 2026, sellers participating in the Mega Discount Voucher Program will receive a 1% discount on the CCB service fee.
Participating stores will enjoy the following benefits:
Once a seller's participation is confirmed, the seller will be required to pay a service fee of 3.36% of the cost of goods sold (COGS) for all successful live stream orders (maximum ₱100 per order per item).
Please note that, starting January 1, 2026, sellers also participating in the Mega Discount Voucher Program will receive a 1% discount on the Live Xtra service fee.
Fees aren't just a percentage—they include commissions, payment processing fees, fulfillment or shipping costs, and campaign or advertising expenses. Understanding Shopee's seller-related fees is crucial if you want to remain profitable in your Philippine e-commerce business in 2026.
Moreover, you can also try using BigSeller to calculate and summarize your lazada store profits, efficiently manage profit data of multiple stores and adjust strategies at any time:
Therefore, Shopee Philippines has recently released the latest adjustments to its Seller Program service fees, as follows:
1. Mega Discount Voucher Program
Participating stores will enjoy:
- Multiple exclusive discount coupons sponsored by Shopee, with varying minimum spending requirements.
- Significantly increased exposure on Shopee's marketing channels, such as the Super Discount product tag and MDV aggregation feature.
Note that from January 1, 2026, a 1% surcharge will be added to the MDV service fee during peak days.
Peak days refer to major promotions, payday promotions, pre-sale promotions, and extended promotions. Peak days specifically refer to double discounts and payday events (mid-month and end-of-month), including pre-sale and extended promotions.
| MDV Spike Day Calendar | |||
| Month | MDV Spike Days | ||
| Double-Double | Payday Mid-Month | Payday End-of-Month | |
| Jan 2026 | Jan 1-2 | Jan 14-16 | Jan 29-31 |
2. Shopee Coins Cashback Program
Participating stores will enjoy the following benefits:
- Shopee-sponsored cashback vouchers
- Significantly increased exposure on Shopee's marketing channels, such as cashback product tags.
Once a seller's participation is confirmed, the seller will be required to pay a service fee of 3.36% of the cost of goods sold (COGS) for all successful orders (maximum ₱100 per item per order).
Please note that from January 1, 2026, sellers participating in the Mega Discount Voucher Program will receive a 1% discount on the CCB service fee.
3. Shopee Live Xtra Program
Participating stores will enjoy the following benefits:
- Shopee-sponsored live stream vouchers
- Significantly increased exposure on Shopee's marketing channels, such as the Live Xtra product tag.
Once a seller's participation is confirmed, the seller will be required to pay a service fee of 3.36% of the cost of goods sold (COGS) for all successful live stream orders (maximum ₱100 per order per item).
Please note that, starting January 1, 2026, sellers also participating in the Mega Discount Voucher Program will receive a 1% discount on the Live Xtra service fee.
Conclusion:
Fees aren't just a percentage—they include commissions, payment processing fees, fulfillment or shipping costs, and campaign or advertising expenses. Understanding Shopee's seller-related fees is crucial if you want to remain profitable in your Philippine e-commerce business in 2026.
Moreover, you can also try using BigSeller to calculate and summarize your lazada store profits, efficiently manage profit data of multiple stores and adjust strategies at any time:
BigSeller is the ultimate FREE e-commerce ERP for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations.
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Vist our website to know more 👉BigSeller ERP
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
