For sellers on Shopee, TikTok Shop, and Lazada, this is one of the most critical fulfillment periods of the year.

If your parcels arrive late, customers don't just get disappointed, but you also risk refunds, poor ratings, cancellation metrics, and reduced visibility during a peak sales window.

Here's how to prepare your operations now to ensure every Raya Aidilfitri order reaches customers on time.

Why Raya Logistics Is Different From Normal Campaign Periods

Unlike other sales, Raya Aidilfitri shipping pressure is driven by:

• Hard deadline demand (customers must receive items before balik kampung).

• Food & festive items that require careful handling.

• Mass interstate deliveries as Malaysians send gifts across the country.

• Courier capacity strain caused by synchronised nationwide shipping.

This means even if your dispatch speed is fast, courier congestion can still delay delivery unless you plan early.

1. Plan Ahead

Best Practice: Ship Raya orders at least TWO WEEKS before Raya.

That means sellers should aim to dispatch the majority of orders by 7 March 2026.

Recommended Timeline

Waiting until the final week is the biggest mistake sellers make every year.

2. Know Courier Cut-Off Dates

Courier networks implement strict festive cut-offs, especially for:

• East Malaysia (Sabah & Sarawak) → usually earlier deadlines

• Interstate deliveries → longer transit buffers required

• High-volume Klang Valley routes → congestion risk closer to Raya

Historically, deliveries to East Malaysia may require shipping 1–2 weeks earlier than Peninsula deliveries.

Always monitor announcements from logistics partners such as:

• J&T Express

• Pos Laju

• Ninja Van

Cut-off dates change yearly depending on parcel volume, so don't rely on last year's timeline alone.

3. Pack Like It's Going Through a Festive War Zone (Because It Is)

Raya parcels are handled under extreme load conditions. Weak packaging = damaged goods = refund requests.

Packaging Checklist for E-Commerce Sellers

✔ Use double-layer corrugated boxes for kuih, glass jars, or hampers
✔ Add 2–3 inches of cushioning (bubble wrap, kraft paper, air pillows)
✔ Seal all seams with strong packing tape, humidity weakens adhesive
✔ Avoid overfilling polymailers with fragile items
✔ Clearly label recipient details + return address
✔ Use “FRAGILE / FOOD ITEM” stickers when relevant

This reduces the chance of:

• Failed deliveries

• Returns during peak congestion

• Negative reviews affecting store performance metrics

4. Choose Shipping Methods Strategically (Not Just the Cheapest)

During Raya season, speed reliability matters more than saving RM1–RM2 per parcel.

Use Aggregators to Compare Capacity

Platforms like EasyParcel allow you to:

• Compare courier rates

• Identify which courier still has capacity

• Diversify shipping instead of relying on one network

Smart sellers split volume across multiple couriers to reduce risk.

Offer Same-Day Options for Late Buyers

For customers ordering last minute within the same city, consider:

• Lalamove

• GrabExpress

These services help:

• Fulfill urgent Raya gifting needs

• Prevent cancellations from procrastinating buyers

• Maintain good seller ratings even near the deadline

5. Communicate Delivery Expectations Clearly

Customers don't mind ordering early, they just need guidance.

Add These Messages to Your Store Now:

• "Order before ___ to receive before Raya."

• “Raya delivery not guaranteed after ___.”

• “West Malaysia / East Malaysia cut-off dates differ.”

• “Same-day delivery available for Klang Valley customers.”

This reduces:

• Unrealistic expectations

• Chat overload

• Refund disputes

• Platform penalties

6. Don't Forget Compliance & Risk Protection

Before shipping festive items, make sure you:

✔ Check prohibited item lists (especially food or liquids)
✔ Declare parcel value correctly
✔ Purchase shipping insurance for high-value hampers
✔ Inform customers once orders are dispatched
✔ Encourage recipients to be available during delivery attempts

Missed deliveries during Raya week are significantly harder to reschedule.

Stay Fast, Stay Accurate During the Raya Rush

When Raya orders start flooding in, the real challenge is not just shipping early, it's keeping every order organized, packed correctly, and dispatched without delays across multiple platforms. Managing everything manually can slow teams down and increase costly mistakes right when customers expect the fastest service.

BigSeller gives sellers one place to handle orders from Shopee, TikTok Shop, Lazada and more, with real-time stock sync, batch processing, and automation that reduces manual work and prevents fulfilment errors during peak season. Built specifically for Southeast Asia and trusted since 2019, it's designed to help sellers scale operations without adding complexity.

You can try BigSeller for free and use a 7-day VIP trial coupon to explore the full features ahead of the Raya sales period.