Blog>Seller Tips>Shopee Coins Cashback Is Now Free for All Sellers — But There's a New Fee You Should Know About
Shopee Coins Cashback Is Now Free for All Sellers — But There's a New Fee You Should Know About
Jayson14 May 2026 06:52ENCopy link & title
Starting May 11, 2026, Shopee is making two significant changes for all sellers in the Philippines: Coins Cashback becomes completely free — meaning no more 3.36% service fee for the program — and alongside this, Shopee is introducing a new Seller Growth Support Fee of 1% or 1.5% per completed order, depending on your product category.
For Filipino sellers, the bottom line is: your total platform cost is lower than before — as long as you understand how the new system works.
Coins Cashback is a buyer incentive that rewards shoppers with Shopee Coins after every purchase. For sellers, it has been one of the most effective tools for increasing conversion rates, growing basket sizes, and encouraging repeat purchases.
Previously, sellers paid a 3.36% service fee to participate in this program. Starting May 11, Shopee absorbs the cost entirely — making it free for all sellers, not just those who previously opted in.
There is one important condition: you must maintain fewer than 6 penalty points to continue enjoying Free Shipping and Coins Cashback. If you exceed this threshold, your privileges will be temporarily suspended — Shopee will reinstate them once you take steps to improve your service performance.
To fund these platform-wide benefits, Shopee is introducing a Seller Growth Support Fee charged per completed order. The rate depends on your product category:
⭐Net savings: Sellers in 1% categories save ~2.36 percentage points per order. Sellers in 1.5% categories save ~1.86 percentage points. Across every category, your platform cost is lower starting May 11.
💡New seller? You receive a 90-day exemption from the date of your first product listing. You will not be charged the Seller Growth Support Fee during your first three months on the platform.
Beyond free Coins Cashback, Shopee is continuing to provide buyer incentives to drive traffic to your store:
For the majority of sellers — yes, this is a positive change. Swapping a 3.36% cashback fee for a 1%–1.5% support fee results in net savings on every order, while still receiving buyer incentives that drive traffic and conversions to your store.
Q: Do I need to opt in to get the free Coins Cashback?
A: No. It will be automatically applied to all sellers starting May 11, 2026. There is nothing you need to do — Shopee is updating the platform setup for everyone.
Q: Is the Seller Growth Support Fee on top of existing transaction fees?
A: Yes. The 1% or 1.5% support fee is separate from other charges such as payment processing fees. Check your Seller Centre billing breakdown for a complete list of applicable fees on your account.
Q: Does the 90-day exemption apply to all new sellers?
A: The exemption applies to new sellers, starting from the date of their first product listing. This means you will not be charged the Seller Growth Support Fee during the first 90 days of operating on the platform.
In addition, if you are a seller who operates multiple Shopee stores, an ERP tool like BigSeller can help you efficiently analyze Shopee order data and accurately control order profits.
BigSeller Business Analysis Report:
The Business Analysis report is designed for operations and management teams, providing a holistic view of business performance from an operator's perspective. It covers key dimensions including sales performance, revenue and profit, cancellations, refunds, advertising spend, and product inventory — enabling users to move from data viewing to informed business decision-making.
Data Sources：
Shopee PH Seller Education Hub. (2026, April 27). Coins Cashback Expanded to All Sellers, with Program Updates Starting May 11. Retrieved from seller.shopee.ph/edu — Policy Updates section.
For Filipino sellers, the bottom line is: your total platform cost is lower than before — as long as you understand how the new system works.
1. What Is Shopee Coins Cashback and Why Does It Matter for Sellers?
Coins Cashback is a buyer incentive that rewards shoppers with Shopee Coins after every purchase. For sellers, it has been one of the most effective tools for increasing conversion rates, growing basket sizes, and encouraging repeat purchases.
Previously, sellers paid a 3.36% service fee to participate in this program. Starting May 11, Shopee absorbs the cost entirely — making it free for all sellers, not just those who previously opted in.
There is one important condition: you must maintain fewer than 6 penalty points to continue enjoying Free Shipping and Coins Cashback. If you exceed this threshold, your privileges will be temporarily suspended — Shopee will reinstate them once you take steps to improve your service performance.
2. How Does the New Seller Growth Support Fee Work?
To fund these platform-wide benefits, Shopee is introducing a Seller Growth Support Fee charged per completed order. The rate depends on your product category:
⭐Net savings: Sellers in 1% categories save ~2.36 percentage points per order. Sellers in 1.5% categories save ~1.86 percentage points. Across every category, your platform cost is lower starting May 11.
💡New seller? You receive a 90-day exemption from the date of your first product listing. You will not be charged the Seller Growth Support Fee during your first three months on the platform.
3. What Other Buyer Incentives Come With This Update?
Beyond free Coins Cashback, Shopee is continuing to provide buyer incentives to drive traffic to your store:
- Daily Free Shipping Voucher — available to all buyers with a minimum spend of ₱249
- ₱0 Minimum Spend Free Shipping — active on key campaign days to maximise impulse purchases
- SPayLater 0% — up to 3 months installment for buyers, at no extra cost to them
4. Bottom Line: Is This Policy Change Good or Bad for Filipino Sellers?
For the majority of sellers — yes, this is a positive change. Swapping a 3.36% cashback fee for a 1%–1.5% support fee results in net savings on every order, while still receiving buyer incentives that drive traffic and conversions to your store.
| Item | Before May 11 | From May 11 |
|---|---|---|
| Coins Cashback fee | 3.36% (seller-funded) | 0% (platform-funded) |
| Seller Growth Support Fee | None | 1.00% – 1.50% |
| Net platform cost (1% categories) | 3.36% | 1.00% ✓ |
| Net platform cost (1.5% categories) | 3.36% | 1.50% ✓ |
| New seller exemption | N/A | 90 days from 1st listing |
| Free Shipping | Selected sellers only | All sellers (below 6 pts) |
5. FAQ
Q: Do I need to opt in to get the free Coins Cashback?
A: No. It will be automatically applied to all sellers starting May 11, 2026. There is nothing you need to do — Shopee is updating the platform setup for everyone.
Q: Is the Seller Growth Support Fee on top of existing transaction fees?
A: Yes. The 1% or 1.5% support fee is separate from other charges such as payment processing fees. Check your Seller Centre billing breakdown for a complete list of applicable fees on your account.
Q: Does the 90-day exemption apply to all new sellers?
A: The exemption applies to new sellers, starting from the date of their first product listing. This means you will not be charged the Seller Growth Support Fee during the first 90 days of operating on the platform.
In addition, if you are a seller who operates multiple Shopee stores, an ERP tool like BigSeller can help you efficiently analyze Shopee order data and accurately control order profits.
BigSeller Business Analysis Report:
The Business Analysis report is designed for operations and management teams, providing a holistic view of business performance from an operator's perspective. It covers key dimensions including sales performance, revenue and profit, cancellations, refunds, advertising spend, and product inventory — enabling users to move from data viewing to informed business decision-making.
BigSeller is the ultimate e-commerce SaaS ERP system designed for Southeast Asian sellers, aiming to help you improve efficiency and expand more business channels. It simplifies all processes on one dashboard—from product listing and order processing to inventory management, financial tracking, and automated operations. Customized subscription plans are also available for different types of sellers.
Vist our website to know more 👉BigSeller ERP
Vist our website to know more 👉BigSeller ERP
Data Sources：
Shopee PH Seller Education Hub. (2026, April 27). Coins Cashback Expanded to All Sellers, with Program Updates Starting May 11. Retrieved from seller.shopee.ph/edu — Policy Updates section.
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
