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50% Subsidy! Lazada Prepares For Harbolnas Promotion

Jayson 29 Nov 2023 10:58

Harbolnas is the year-end shopping festival that Indonesians have been looking forward to. For this day, many sellers will be prepared to provide customers with attractive offers, including various discounts.



James Chang, CEO of Lazada Indonesia, said: “Lazada will fully support Harbolnas 2023 as a form of strengthening our commitment to support the improvement of the competitiveness of local product sellers in Indonesia.”

“We hope that the momentum of Harbolnas can become an opportunity for local sellers to increase sales and drive Indonesia’s digital economy. Of course, we are also ready to provide local sellers with the largest online shopping festival in Indonesia through various programs, features, and technologies on the Lazada platform. Provide support,” he explained again.



During the three-day event from December 10 to 12, 2023, Lazada is providing promotional subsidies of up to 50% to local merchants participating in platform activities.

With this subsidy, Lazada customers can get up to 80% off promotions, plus free shipping from Lazada.



As the organizer of Harbolnas, the Indonesian E-Commerce Association (idEA) is also optimistic about the success of this annual discount party event.

"This year's Harbolnas is special because it is held over three days for the first time. This means that corporate players have more opportunities to prove the quality of their products and gain wider market share," said idEA Chairman Bima Laga.



Bima added that hosting Harbolnas 2023 is a form of the e-commerce industry’s efforts to encourage increased sales of local products.

"We have prepared special and bigger discounts for local products," he said.