According to the latest YouGov survey, Shopee is the most commonly used e-commerce platform among Indonesian consumers, with 73% of respondents saying they had shopped on the platform last month.
Tokopedia ranked second, with 39% of respondents saying they shopped on the platform in the last month;
Lazada ranked third, with 22% of respondents reporting shopping on the platform in the last month.
Meanwhile, 6% of respondents shopped on the Bukalapak last month. 4% and 2% of respondents shopped on BliBli and Zalora respectively.
According to a survey conducted by Jakpat, as many as 88% of Indonesian consumers are actively shopping online in the second half of 2023, and the average monthly expenditure per person on online shopping is 429,000 Indonesian rupiah .
Specifically:
34% of respondents spend less than IDR 200,000 on online shopping per month;
20% of respondents spend between IDR 200,000 and IDR 400,000 per month;
20% of respondents spend between IDR 400,000 and IDR 600,000 per month;
9% of respondents spend between IDR 600,000 and IDR 800,000 per month;
6% of the respondents spent between IDR 800,000 and IDR 1 million per month;
11% of respondents spend more than IDR 1 million per month.
