The increase in purchasing power is also a favorable condition for advertising and selling various thermal products on platforms such as Shopee, Lazada, TikTok, Facebook, etc., such as thermal patches, thermal bags, thermal vests, etc. The cost ranges from tens of thousands to hundreds of thousands of Vietnamese dong. The number of customers who want to buy and place orders is also quite large.
However, according to many store owners, the purchasing power of heating equipment and products at this time has increased compared with the time before the cold air increased, but it is actually still slower than the same period every year.
Many shop owners explained the reason and said that although the weather is generally cold this year, there are actually not many cold days, so colds are less harmful and tend not to last long. On top of that, due to the impact of the overall economy, people's income is limited, so shopping is also restricted.
