For Enoda Home, offering smart storage solutions is not only about selling a product. It is also about helping customers create a living space that is neater, more organized, and more convenient. However, as the business grew quickly across multiple sales channels, the challenge was no longer only about products or marketing. It shifted to the strength of the backend operating capability.

After less than one year of using BigSeller's WMS warehouse management system, Enoda Home increased order processing productivity by more than 30% and recorded 70% revenue growth in 2025. This success did not come from expanding headcount or adding more resources, but from standardizing warehouse operations and optimizing the order processing workflow.

Starting with the Desire to Make Japanese-Style Living More Accessible

Enoda Home was founded in Hanoi at the end of 2023 by Do Thu Trang, with the goal of bringing Japanese-style storage solutions that fit the needs and spending capacity of most Vietnamese families.


 

While the market already had many simple storage products, Enoda Home chose to build a brand around a lifestyle. Its products are designed with flexible modular structures, minimalist colors, easy installation, and affordable prices ranging from VND 10,000 to VND 100,000. This allows consumers to improve their living spaces easily without investing too much money.

This strategy was quickly welcomed by the market. In a short period of time, Enoda Home expanded its business across multiple channels, including Shopee, TikTok Shop, its website, social media, and offline retail points. However, as order volume increased sharply, the backend operating system began to reveal its limitations.
 

When Growth Becomes Operational Pressure

In the early stage, warehouse management relied mainly on manual operations and the experience of the operations team. When the number of SKUs and orders was still low, this model could still meet business needs. However, as revenue grew quickly, bottlenecks began to appear.


 

Inventory data across sales channels frequently became inconsistent. Staff had to compare information across multiple systems, which was time-consuming and carried a high risk of errors. During peak periods, packing speed could not keep up with the number of incoming orders, leading to delayed shipments, wrong items, or stockouts.

Training new employees also became difficult because many processes depended on the experience of long-time staff instead of being standardized into clear workflows. According to Do Thu Trang, this was when the company realized that the issue was not the number of employees, but the fact that the operating system had reached its limit.

"If we cannot make sure customers receive the right products at the right time, then every effort to build the brand will be affected."

Looking for a System That Could Synchronize the Entire Operation

Enoda Home learned about BigSeller through a recommendation from a selling partner in Indonesia. What the company needed at that time was not another separate management tool, but a system that could connect and centrally manage the entire operation, from orders and inventory to warehouse workflows.

As a platform developed specifically for e-commerce sellers in Southeast Asia, BigSeller met this need through centralized multi-channel management and an integrated WMS warehouse management system.

After BigSeller was implemented, the most visible change appeared in the warehouse operations team.

Standardizing Warehouse Operations to Speed Up Order Processing

Through BigSeller's WMS, the entire order processing workflow was standardized into clear steps, from receiving orders and picking items to packing and outbound shipment. The intuitive interface helped new employees quickly become familiar with the workflow without relying too heavily on hands-on experience.

Do Thu Trang shared:

"The most obvious improvement is that the order processing flow in WMS is very logical and easy to use. New employees only need brief guidance before they can start working, helping us save a significant amount of training time."

In addition, the BigSeller mobile app helps the management team monitor order processing progress in real time, track the work efficiency of each employee, and understand warehouse operating status from anywhere.


 

The Real Test on the 8.8 Sale Day

The system's effectiveness was most clearly demonstrated during the 8.8 campaign in 2025, when order volume surged sharply.

Previously, warehouse staff often spent a lot of time searching for product locations in the warehouse. However, with the Wave Picking feature in BigSeller WMS, each product location is digitized in the system. Staff only need to scan a code to accurately identify the product location and pick items along an optimized route.

On that peak day, Enoda Home's operations team gave this feedback:

"Using Wave WMS today was very effective. We set up each actual area in the warehouse as a location in the system, so splitting order processing waves and picking items became much faster."

This was also the moment when Enoda Home clearly saw the value of digitizing and standardizing warehouse operations.
 

Results: 31% Higher Order Processing Productivity and 70% Revenue Growth

After using BigSeller, the average order processing productivity of each warehouse employee increased from 145 orders to 190 orders per day, equivalent to an increase of about 31%. During peak periods, this number can reach 210 orders per day.

When the operational bottleneck was removed, Enoda Home could focus more on market development and brand building. By the end of 2025, the company recorded 70% revenue growth and set a goal to continue growing by 60% in 2026.
 

When the Backend Is Strong Enough, the Brand Can Grow Sustainably

Customers may not see the warehouse management system or the backend operating processes. What they feel is that orders are delivered on time, products are handled accurately, and the shopping experience remains consistent across all sales channels.

That is also the biggest change Enoda Home achieved after standardizing operations with BigSeller. When the backend foundation is strong enough, the business can confidently expand its scale while maintaining service quality and customer experience.

Enoda Home's story shows that sustainable growth does not come only from products or marketing. It also comes from the ability to build an operating system strong enough to accompany the business over the long term.