Shopee Affiliate Marketing Solution (AMS) is a performance-based marketing tool that allows affiliates, creators, KOLs, KOCs, and traffic partners to promote Shopee products for a commission. For Philippines sellers, AMS can help bring more external traffic to selected products while giving sellers control over commission rates and product participation.

Unlike traditional advertising where sellers may pay for clicks or impressions, Shopee AMS is built around affiliate-driven sales. Sellers set commission rates, affiliates promote products, and commission is charged when valid orders are generated under Shopee’s AMS rules.

1. What Is Shopee Affiliate Marketing Solution (AMS)?

Shopee Affiliate Marketing Solution (AMS) is Shopee’s affiliate marketing system for sellers. It connects sellers with affiliate partners who can promote products through content, social media, livestreams, websites, or other traffic channels.

The most common AMS setup sellers encounter is the Open Campaign, where products are made available for affiliates to promote. Once products join an Open Campaign, eligible affiliates can choose to promote them and earn commission from valid orders.

For sellers in the Philippines, AMS can be useful when launching new products, promoting bestsellers, increasing exposure during campaigns, or testing creator-driven traffic.

2. Why Should Philippines Sellers Use AMS Open Campaigns?

Shopee sellers in the Philippines often rely on store followers, Shopee Ads, livestreaming, platform campaigns, and organic search traffic. AMS adds another traffic source by allowing affiliates to promote products to their own audiences.

This can be valuable because affiliates may reach buyers that sellers cannot reach through their store alone. For example, a creator may feature a beauty product in a short video, a KOC may recommend a household item in a product review, or a publisher may share deals with an audience looking for discounts.

AMS is especially useful for sellers who want:

• More product exposure outside their store traffic
• Performance-based promotion instead of upfront ad spend
• Creator-driven product recommendations
• Extra campaign traffic during peak sale periods
• More flexible promotion at product level

For Philippines sellers with competitive products and stable stock, AMS can become a practical addition to Shopee Ads and campaign promotions.
 

3. How Does Shopee Open Campaign Work?

A Shopee Open Campaign allows eligible affiliates to discover and promote products that sellers have enrolled in the campaign. Sellers decide which products to include and set the commission rate.

The basic flow is simple:

1. The seller joins or creates an Open Campaign.
2. The seller sets commission rates for eligible products.
3. Affiliates choose products to promote.
4. Buyers place orders through affiliate-driven traffic.
5. Commission is settled according to Shopee’s AMS rules.

Sellers should always check Shopee Seller Centre for the latest rules on eligible products, valid orders, attribution, commission settlement, and campaign restrictions. These rules may vary by marketplace and campaign period.
 

4. How Should Sellers Set Shopee AMS Commission Rates?

Commission rate is one of the most important parts of AMS. If the rate is too low, affiliates may not be interested in promoting the product. If the rate is too high, sellers may get more orders but lose profit.

A good commission strategy should consider product margin, average order value, stock level, return risk, and campaign timing. Sellers should not only track sales volume; they should also check whether affiliate-driven orders remain profitable.

 

5. Common Mistakes Shopee Sellers Should Avoid

One common mistake is adding too many products to AMS without checking profit margin. This may increase traffic but reduce profitability if commission rates are not planned carefully.

Another mistake is using the same commission rate for all products. Different products have different margins, stock levels, and campaign goals. A bestseller may not need the same commission rate as a new product or slow-moving item.

Sellers should also avoid promoting products with unstable inventory. If affiliates drive traffic to products that soon go out of stock, sellers may lose sales opportunities and create a poor buyer experience.

Finally, sellers should not treat AMS as a replacement for basic store operations. Product titles, images, pricing, stock, reviews, and fulfillment still matter. Affiliate traffic can bring buyers to the listing, but the product page must still be strong enough to convert.
 

6. How BigSeller Helps Sellers Manage Shopee AMS Open Campaigns

BigSeller helps Shopee sellers manage AMS Open Campaign operations more efficiently. Through BigSeller’s Shopee AMS Open Campaign feature, sellers can complete AMS authorization, sync campaign data, add or remove products from Open Campaigns, configure commission rates in bulk, enable auto-add for newly listed eligible products, and manage permissions for different staff roles.

For Philippines sellers running multiple Shopee stores, this reduces repetitive work in Seller Centre and makes affiliate campaign management easier to organize together with product, order, inventory, and marketing operations.

BigSeller is especially useful when sellers need to manage many products or stores at once. Instead of adjusting each product manually in different places, sellers can use BigSeller to handle supported AMS Open Campaign actions in a more centralized workflow.
 

7. FAQ

Q: What is Shopee Affiliate Marketing Solution (AMS)?

Shopee Affiliate Marketing Solution (AMS) is Shopee’s affiliate marketing system that allows affiliates, creators, KOLs, KOCs, and traffic partners to promote sellers’ products for commission.

Q: What is a Shopee Open Campaign?

A Shopee Open Campaign is a campaign where eligible affiliates can promote enrolled products. Sellers set commission rates and decide which products participate.

Q: How does Shopee AMS commission work?

Sellers set commission rates for eligible products. When affiliates generate valid orders according to Shopee’s AMS rules, commission is calculated based on the campaign settings.

Q: Is Shopee AMS good for Philippines sellers?

Shopee AMS can be useful for Philippines sellers who want more affiliate-driven traffic, especially for products with competitive pricing, strong visuals, stable stock, and healthy margins.

Q: Can I manage Shopee AMS Open Campaigns in BigSeller?

Yes. BigSeller supports Shopee AMS Open Campaign management, including AMS authorization, campaign data sync, product enrollment, commission setup, auto-add for eligible products, and permission control.

Q: Should I use the same commission rate for all products?

Not always. Sellers should set commission rates based on product margin, stock level, campaign goals, and expected profit.



 

Sources Checked

• BigSeller: How to Manage Shopee AMS Open Campaign?
• Shopee Seller Education Hub: Affiliate Marketing Solution
• BigSeller: What is Shopee Affiliate Marketing Solution (AMS) and How Does It Work?