Following the insights from the TikTok Shop Summit 2026 launched by Prime Minister Anwar Ibrahim, the government (KPDN) is going all-in on local brands. This patriotic window is your perfect opportunity to leverage TikTok Shop JomLokal and the 9.9 Jualan Ihsan RAHMAH to win the hearts and wallets of Malaysian buyers.

Here are 5 actionable tips to maximise your sales and automate your operations during this high-traffic festive window.

1. Capitalize on 0% Commission and Shipping Rebates

To absorb your operational costs, TikTok Shop has expanded its commission fee waivers to 5 new essential sub-categories (including milk, powdered milk, yogurt, and fermented dairy products), enabling 0% commission across 56 eligible sub-categories. Fees for 39 other essential sub-categories have also dropped by 0.5 to 9.1 percentage points.

• Pass the Value to Buyers: Use these massive fee cuts to lower your retail prices safely without hurting your profit margins, making your store highly competitive.

• Highlight Affordable Delivery: TikTok Shop is providing sellers with an RM2 shipping rebate per order nationwide. Update your product images or live stream banners to proudly advertise cheaper shipping to your customers.

2. Join Forces with #JomLokal Grocers and Creators

The initiative supports KPDN's Jom Beli Produk Malaysia (Jom Malaysia) campaign. Huge grocers like Hero Market, Kedai FGV, and Homes Fresh Grocer are driving massive traffic to the platform.

• Ride the #JomLokal SEO Wave: Use high-search hashtags like #JomLokal, #Merdeka2026, #99RahmahSales, and #AnakMalaysia in your captions to get discovered by patriotic shoppers.

• Target TikTok Pay Users: Consumers get up to 30% off discount vouchers and extra savings when they check out using TikTok Pay for daily necessities like groceries, rice, sugar, and flour. Ensure your product categories are accurately set to catch these high-intent buyers.

3. Automate Product Discounts

Manually creating and monitoring discounts during a fast-moving mega sale can lead to human error. You can sync, create, and manage your TikTok Product Discounts directly inside BigSeller.

• Activate Promotion Auto-Renew: Instead of manually recreating expired discounts, use BigSeller's Auto-Renew Feature to keep your promotions running seamlessly without constant monitoring.

• Set Discounts by Product or Variation: Choose whether to apply a flat discount to the product as a whole or set specific price cuts for individual variations (eg, specific sizes or flavors).

• Maximise Visibility Safely: A single product can join multiple promotions, but BigSeller and TikTok will automatically ensure only the maximum discount takes effect during overlapping times.

4. Schedule High-Conversion Flash Deals

Flash sales are the ultimate tool to trigger FOMO (Fear Of Missing Out) during the 9.9 Rahmah Sales peak hours (8 PM – 12 AM). BigSeller lets you effortlessly create and sync TikTok Flash Deals.

• Follow the 30-Day Pricing Rule: Ensure your flash deal price is lower than or equal to the lowest price paid by customers in the last 30 days (excluding shipping, taxes, and platform discounts). If it is a new product with no history, just set it lower than the original retail price.

• Use Auto-Sync: BigSeller auto-updates all promotion data daily at 00:00. You can also click Sync Promotion at any time to instantly push your flash prices live to your storefront.

5. Streamline the Order Surge to Prevent Backlog

A successful campaign means hundreds or thousands of orders coming in at once. Manual backend processing can cause shipping delays, leading to penalty points.

• Centralise Multi-Store Fulfillment: If you manage multiple TikTok Shop accounts to target different buyer segments, BigSeller allows you to process all orders from one unified dashboard.

• Real-Time Inventory Lock: When a flash deal or product discount triggers a buying frenzy, BigSeller instantly updates your stock levels across all channels to prevent the nightmare of overselling.

Scale Local Pride with Complete Automation

This Merdeka season is the most lucrative retail window of 2026 for Malaysian e-commerce. By combining the patriotic power of Pesta #JomLokal, the government-backed incentives of Jualan Ihsan RAHMAH, and the marketing automation of BigSeller, your business can seamlessly ride the digital wave, protect your profit margins, and hit record-breaking sales targets.