This isn't the first time the two companies have worked together, but this new agreement takes things several steps further, from putting Shopee directly inside ChatGPT, to giving small businesses AI tools they can use right away, to fueling a wave of developer hackathons across Asia.

Here's everything you need to know about the partnership and what it means for shoppers, sellers, and builders alike.

Shopee Is Now Available Inside ChatGPT

One of the biggest headlines from this announcement is that the Shopee app is now live inside ChatGPT. This makes Shopee the first e-commerce platform of its kind to be available across both Southeast Asia and Latin America directly within ChatGPT.

The rollout covers users in:

• Indonesia

• Malaysia

• The Philippines

• Singapore

• Thailand

• Taiwan

• Vietnam

• Brazil

So what does this actually mean for everyday shoppers? Instead of opening a separate app and scrolling through endless listings, users can now simply chat with ChatGPT the way they'd talk to a knowledgeable friend.

Looking for a birthday gift, curating a travel packing list, or trying to track down a very specific or hard-to-find item? ChatGPT can pull in relevant Shopee product recommendations right in the conversation, and shoppers can then jump seamlessly into the Shopee app to complete their purchase.

It's a small shift in behavior with big implications where product discovery is becoming more conversational and personalised, and less about manual searching.

Making AI More Accessible to Consumers and Sellers

This partnership builds on work Sea and OpenAI have already been doing together since 2025, when the two companies began making ChatGPT more accessible through marketing promotions and the ShopeeVIP program membership. Now, that foundation is being expanded significantly.

For consumers, this means continued and broader access to OpenAI's products and services through ShopeeVIP.

For sellers, the update is arguably even bigger. The introduces ChatGPT for Business to Shopee's seller partnership ecosystem, giving small and medium businesses practical, everyday tools powered by AI. This includes support for:

• Creating product listings

• Building marketing content

• Improving customer service workflows

• Automating routine business operations

To help sellers actually put these tools to use, eligible businesses will get access to ChatGPT for Business trials, along with onboarding resources, training programs, and best-practice guides. The goal is to lower the barrier to entry so that even small, resource-constrained sellers can start using AI to compete and grow.

Another AI Boost for Shopee Sellers: BigSeller's AI Assistant

While Sea and OpenAI build out AI at the platform level, Shopee sellers don't have to wait to start using AI in their daily operations. BigSeller's AI Agent Assistant already offers practical tools built specifically for e-commerce sellers including an Image Designer for generating product visuals, backgrounds, and marketing images, and an AI Copywriter for creating and optimising product titles and descriptions in multiple languages. It's a fast, hands-on way to apply AI to real listing tasks today.

Ready to boost your listings with AI? Try BigSeller for free and claim your 7-day VIP trial coupon to explore the full AI Assistant toolkit.

Source:

Sea and OpenAI Deepen Strategic Partnership to Drive AI Adoption and Innovation Across Southeast Asia and Brazil